The Duratomic Journey

The Duratomic Journey

Overview

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The Duratomic Journey

My role: UI Design, front-end development

A mobile and web application to support the free insert promotion as part of a new product launch campaign. The responsive application incorporated design elements from global materials and selection logic developed in tandem with product manager(s).

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Requirements

  • Engagement
  • Product request
  • Insights

Objectives

  • Support the free insert promotion as part of a global product launch.
  • Selection logic based on qualifying questions.
  • Capture intelligence on user flow.
  • Gain insight into user behavior and journey throughout the campaign.
  • Deliver a seamless mobile experience for customers.

Product

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Whiteboard site logic

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Duratomic promotional campaign digital journey map

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High fidelity prototype

Connect

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