A mobile and web application to support the free insert promotion as part of a new product launch campaign. The responsive application incorporated design elements from global materials and selection logic developed in tandem with product manager(s).
Requirements
Engagement
Product request
Insights
Objectives
Support the free insert promotion as part of a global product launch.
Selection logic based on qualifying questions.
Capture intelligence on user flow.
Gain insight into user behavior and journey throughout the campaign.
Deliver a seamless mobile experience for customers.
Product
Whiteboard site logic
Duratomic promotional campaign digital journey map